The French Tennis Federation (FFT) asked our agency to design the branding of the Association des Fédérations Francophones de Tennis (A2FT), created on its initiative.
A modern logo with curves and circles reminiscing the Earth, the tennis ball, the friendship circle…
The circles colors represent the different federations and cultures, which, overlapping themselves, create new colors, symbolising that the exchange and sharing of mindsets bring new ideas, initiatives and opportunities
The name is underlined by a clay court color corner, in the line of the FFT and Roland Garros logos, with which it will coexists sometimes
Category:
Visual identityDate:
March 5, 2020
