Peace and Sport is a worldwide known organization using sport an its value as peace instrument, and placed under the high patronage of H.S.H Prince Albert II of Monaco.
For the International Day of Sport for Development and Peace, the april 6th, Peace and Sport launched the #WhiteCard campaign to give a powerfull resonance to this operation. For this 5th edition, La Tête et les Jambes developed the event’s communication media (ads, newsletters, reports…) but also the digital strategy with very positive results as 90 millions people were reached by social media and the “Champions for peace”
Date:
June 29, 2018
