Ekoï – Advertising campaign Gara

Advertising campaign helmet Gara – Ekoï

Our agency designed the advertising campaign in cycling and triathlon press for the new Ekoï helmet Gara. The concept is to differentiate itself from other brands of cycling equipment that always use photos of cyclists by bike. Here, the helmet takes most of the visual, which has the effect of increasing its visibility. In addition, the photos used give a “fashion” appearance to the helmet and the brand, accentuating this differentiation. The models are real professional riders, highlighting the sponsorship to which the brand is attached.